Analysis of market and competitors

Activities

• Activity 1: Clarifying and itemising the problem or task
• Activity 2: Determining functions and their structures
• Activity 3: Searching for solution principles and their solutions
• Activity 5: Subdivision into modules - interface definitions
• Activity 6: Designing the modules
• Activity 7: Integrating the product as a whole
• Activity 8: Elaborating the details of execution and use

Description

By analyzing the market and other competitors, you can get ideas by examining third-party products.

Procedure

1. Find comparable markets and/or competitors
2. Compare demand, prices, functions, trends, user groups, target groups,  and/ or strengths, weaknesses, assumed strategy,  .

Sources

• Kumke 2018
• VDI 2221 (1993)